INGE THERON (@THERONINGE)

If the Instagram feed has all of a sudden been flooded by video clips of people receiving their faces slapped, pounded, and massaged in the title of beauty, you have got Inge Theron to thank for that. The previous beauty author founded FaceGym, the massage-focused facial bar beloved by celebs like Bella Hadid, Jasmine Tookes, and Lizzo, right after